Electronic Pricing Display System: 4,766,295

An electronic pricing display system for displaying pricing and other specialized information in real time on shelf display tags (18). Display tags (18) are battery operated and receive remotely transmitted infrared signals from optical heads (20) mounted on the ceiling of a store. A handheld electronic controller (22) may be carried by store personnel for obtaining information from or sending information to a selected wireless display tag (18). Pricing information from a main computer (10) is connected by an electronic interface (23) including a microprocessor (24) into a serial information stream having two separate frequencies for relay to the optical heads (20).