ITS America Conference & Expo

Jun 9, 2026 to Jun 12, 2026

Detriot, MI
United States

Go to Intelligent Transportation Systems America (ITSA) Annual Meeting

SwRI will be exhibiting at the ITS America Conference & Expo, booth no. 3031.

SwRI® is an applied R&D organization with 25+ years of experience in the development of Advanced Traffic Management Systems (ATMS), Integrated Corridor Management (ICM) systems, traveler information systems, data exchanges, AI- driven solutions, computer vision applications, connected vehicles, and automated vehicles. SwRI helps secure automotive and ITS systems from cybersecurity threats. SwRI built the ActiveITS(TM) ATMS deployed in 60+ centers across 14 states. In addition, SwRI has developed 20+ automated vehicles for numerous applications. its.swri.org

SwRI staff will participate in panels and share research about:

Panel Title

Date/Time

Location

Presenter

Description

SIS53: Building Interoperable Mobility: The Ongoing Work of ISO TC204

Tuesday, Jun 9th 
02:30 PM - 03:30 PM

Room 310A

Mike Brown
Speaker

As transportation agencies around the world modernize their operations, interoperability has become a foundational requirement for the next generation of mobility systems. ISO TC204—the international technical committee responsible for ITS standards—plays a critical role in enabling this interoperability by developing common frameworks, data models, architectures, and interfaces that allow diverse systems, modes, and organizations to work together seamlessly.

This panel will provide an inside look at the ongoing work of ISO TC204 and its working groups, highlighting the standards and initiatives shaping global ITS deployment today. Panelists will discuss recent activities within the committee, including updates on data exchange standards, connected and automated vehicle support, traveler information, multimodal operations, digital infrastructure, and emerging mobility management capabilities. The session will explore how these standards reduce integration complexity, promote vendor-neutral solutions, and support scalable, multi-agency collaboration.

Participants will also hear real-world perspectives on how ISO TC204 standards are being adopted or referenced in national ITS architectures, procurement documents, cloud-hosted platforms, corridor management systems, and regional mobility programs. Panelists will highlight successes, ongoing challenges, and opportunities for practitioners to engage in the standards development process.

Attendees will leave with a practical understanding of how ISO TC204’s recent work can support their agency or organization—whether improving data interoperability, accelerating system integration, planning for CAV readiness, or enhancing regional collaboration. The session aims to demystify standards development while demonstrating how ISO TC204 continues to advance safer, more efficient, and more integrated mobility around the globe.

SIS56: Protecting Vulnerable Road Users with AI & V2X Sensors

Wednesday, Jun 10th
10:30 AM - 11:30 AM

Room 310B

Purser Sturgeon
Speaker

The market related to using infrastructure-based sensors (e.g., cameras, lidar) and advanced technology such as Artificial Intelligence (AI) and Machine Learning (ML) to detect/characterize objects on or near roadways (e.g., intersections) and disseminate information about those objects using Vehicle-to-Everything (V2X) communication technology has been rapidly maturing. What started with proof-of-concept demonstrations and small trials has progressed through refinement of use cases and requirements, standardization of messages and communication profiles, development of test cases and test methodologies, emergence of products, and initial real-world deployments. 

This technology has a strong potential to increases protection for Vulnerable Road Users (VRUs) – such as pedestrians and cyclists – without requiring those VRUs to be equipped with V2X. It can also incentivize automotive OEMs to be early adopters of V2X, by providing clear safety benefit to drivers of their V2X-equipped vehicles during early stages of V2X adoption when only a small fraction of vehicles might be equipped with V2X (i.e., leveraging V2I for safety). However, achieving such benefits requires continued advancement towards large scale deployment of the technology. This panel session will shine light on the progress to date, review lessons learned and discuss possible next steps to address any remaining challenges/issues.

SIS22: Data Exchange and its Role in the Larger Digital Infrastructure System

Wednesday, Jun 10th
10:30 AM - 11:30 AM

Room 330A

Mike Haas
Moderator

A dynamic panel of industry leaders will convene to explore the critical role of data exchange in shaping the broader digital infrastructure ecosystem. The discussion will emphasize how seamless data exchange will be pivotal in unlocking the potential of fiber networks and 5G technology, which will serve as foundational enablers for real-time communication and connectivity. 

The panelists will highlight the importance of establishing robust policies and universal standards to facilitate secure and efficient data sharing across industries while safeguarding privacy and ensuring interoperability. The conversation will delve into how such frameworks could accelerate innovation, particularly in mobility and safety applications, ranging from smart transportation systems to autonomous vehicle networks. By leveraging shared data, improving traffic flow, reducing accidents, and enhancing emergency response systems will increasingly become achievable. 

The leaders will discuss how fostering collaboration between stakeholders, including governments, tech companies, and service providers, will be essential to building an equitable, resilient, and future-ready digital infrastructure.

SIS36: Digitally Testing Tomorrow's Mobility: From Virtual Roads to Real Results

Wednesday, Jun 10th
04:00 PM - 05:00 PM

Theater 1, Booth #1076, Exhibit Hall Floor

Mike Brown
Speaker

Join us for a dynamic panel discussion on the future of virtual testing methodologies for transportation technologies. Ensuring safety, interoperability, and scalability is becoming increasingly critical as transportation technologies like V2X systems, smart infrastructure, and connected and autonomous vehicles (CAVs) continue to develop. In this session, panelists will discuss how distributed, virtualized, and collaborative testing approaches are being used to support V2X interoperability and digital testing frameworks. 

During this discussion, you’ll learn about:

  • Distributed testing methodologies and emerging technologies for V2X systems.
  • Digital and virtualized testing environments for industry R&D.
  • Collaborative testing frameworks that unite stakeholders across the ecosystem and can be used for evaluation, research collaborations, and workforce dev.
  • Challenges and solutions for ensuring V2X interoperability across diverse platforms.

Whether your work involves engineering, testing, or technology development, this session will give you practical insights and examples you can apply to advance connected mobility and intelligent transportation systems.

PS01: From Data to Decisions: AI-Driven Solutions for Modern Transportation

Wednesday, Jun 10th
04:00 PM - 05:00 PM

Room 313A

Steve Dellenback
Moderator

The session will focus on how AI can be used in transportation systems. Papers discussed during this session:

  • Teaching AI Traffic Detection Through Real-World Scenarios and Expert Knowledge
  • The New Era of Utility Mapping: Redefining Damage Prevention Through Artificial Intelligence
  • Eyes on the Road: AI-Enhanced Imagery for Smarter Work Zone Management
  • Actionable Traffic Signal Anomaly Alerts Using AI

SIS07: AI in Transportation: Safer Operations, Predictive Management, and a More Resilient Workforce

Thursday, Jun 11th
10:30 AM - 11:30 AM

Theater 1, Booth #1076, Exhibit Hall Floor

Lynne Randolph
Speaker

Artificial intelligence is reshaping how transportation agencies manage roadway systems, respond to incidents, and turn operational data into clear, actionable guidance. This session brings together experts from state DOTs, academia, and industry to examine how AI is moving traffic operations from reactive decision-making toward predictive and preventative strategies that improve safety, reliability, and long-term system performance.

Panelists will highlight practical AI applications already supporting traffic management centers, including tools that detect operational anomalies, identify emerging congestion patterns, and provide real-time recommendations that support faster and more consistent responses. The discussion will also cover research that applies machine learning to historical datasets and operational logs to strengthen situational awareness and support better planning.

A focus of the session is workforce resiliency and readiness. Agencies face staffing shortages, rapid turnover, and rising operational complexity. The panel will explore how large language models can reduce onboarding time, simplify complex workflows, and support consistent decision-making for both new and experienced operators. It will also address the need to train DOT staff on how to use AI effectively, including understanding model strengths, limitations, failure modes, and appropriate use cases. This training helps operators apply AI responsibly and maintain operational confidence.

The session will close with a discussion of challenges such as privacy protection, cybersecurity considerations, and scaling AI tools for agencies of different sizes. Participants will gain a clear understanding of how AI can enhance safety, efficiency, collaboration, and workforce stability across the transportation ecosystem.

PS07: Broadening V2X Horizons: Connected Infrastructure, Guidance, and Statewide Deployment

Thursday, Jun 11th 
1:00 PM - 2:00 PM

Room 321

Steve Dellenback
Moderator

The session will focus on how V2X can be used in transportation systems. Papers discussed during this session:

  • Extending MAP Guidance to Non-Signalized Intersections: Methodology, Challenges, and Lessons Learned
  • Ohio Statewide V2X Deployment Plan
  • From Traveler-Information Message Creation to Delivery: A Networked V2X Approach in Delaware
  • The Value of Investment in Connected Infrastructure for Connected and Autonomous Vehicles

PS02: Innovations and Technologies for Advancing Transportation Systems

Friday, Jun 12th
09:00 AM - 10:00 AM

Room 330A

Lynne Randolph
Speaker

Papers discussed during this session will include:

  • Scalable Web System for Visualizing and Managing Street Assets from Dashcam Imagery
  • Empowering Innovation on the I66 Managed Lanes System: A Digital, Multimodal Corridor
  • Traffic Signal Timing with Probe Vehicle Data: Performance Monitoring, Diagnosis, and Optimization
  • Agency-Owned, Vendor-Neutral Data Platforms for Regional Operations